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Branding in New Markets

Lululemon Athletica Live Free Tour

 

Grass Roots Marketing

Creating fun, unique experiences for your consumer helps them resonate with a brand for the long term. They didn't see an ad or hear about something from a friend, they felt something. That was my goal when lululemon athletica wanted to open their very first store in Seattle, WA. 

We touched a community through long-term relationships and random acts of yoga. Introducing the brand's manifesto before even scraping the surface of their products.