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Content Marketing

Dockers Stop Dad Pants

Content Marketing

Together, we can #stopdadpants We partnered Red Tettemer O'Connell + Partners and coaches Jim Harbaugh and Jon Gruden to create a Father's Day campaign with one mission: to rid the world of ill-fitting pants (aka "Dad Pants"). In just 3 days, the campaign logged more than 1,000,000 YouTube views, trended on Facebook and Twitter and created more than 700+ million impressions.