Social Media

SF Giants x Dockers What’s In Hunter’s Pants?


Social Media

What's In Hunter's Pants?

Dockers Dugout Pants aren’t your average khaki. In fact, they’ve got more team spirit in their waistband alone than most pants have in both legs and all four pockets combined. That's why we teamed up San Francisco Giants right fielder, Hunter Pence and asked him, what's really in Hunter's pants?  

Our campaign reached fans across multiple channels and activations, from social to digital, retail and experiential. Lou Seal, the Giants mascot even got in on the action by wearing a custom pair during #OrangeFriday.